Archive for April, 2011
Social Media Marketing; Why You Need It
Nowadays Social Media Marketing where it’s at If you are not using social media you are missing the boat. Business owners on the web have the opportunity to generate traffic and build an online presence with the least amount of work and money. You don’t have to pay for pay-per-click advertising any more. Fortune 500 companies are in the know — they are utilizing the power of social media networks as a way to receive strength and popularity in the market today.
If you sell products on the web or if you offer services Social Media is the answer. Social media can create the targeted traffic that you need to make your business profitable. Fortune 500 companies continuously admit to increase in revenue based solely on the use of social media outlets. Microblogging is what you should focus on to get your services and products in a more advanced position.
Internet marketing has become strategy based Social Media Marketing. SMM allows you to promote your ideas, show people you are the expert and build new relationships in business. Remember that the more people you actually reach and the more people you can get connected with, the better. The quicker people will be exposed to your business ideals and your products/services — the better! Be careful to build relationships not run people off by shoving your products and services down their throats. I recommend an 80/20 ratio. 80% letting then get to know you, what you are about, being a friend, making conversation and being of service. Retweet clever comments, share helpful blog posts, be of interest and add value to the conversation. 20% actual product marketing.
This type of marketing is actually fun! You get a chance to be the one on the front lines — running your business from a frontline perspective while still managing all that you need to. You can reach a large audience and it’s completely free. You will meet people you normally don’t have a chance to meet– you get to see the face of your clients in a real and unique way. Business has never looked this good.
Good SMM raises your search engine positioning and ranking to the highest level possible in a fast way — this is what you want — more people to find you in a quick and meaningful way. These networking sites help you gain a huge number of excellent quality links that lead to various gains for any business site. This is how you grow your search engine traffic everyday.
Social Media Marketing is about relationships that grow; you grow them and you will grow your business for a lot less money and with much better results.
Originally published here.
Celene Harrelson
China’s Baidu Revenue, Profits up on Strong Traffic Growth
China’s largest search engine, Baidu, reported strong revenue and profit growth in the first quarter, driven by “solid traffic growth” and measures to generate more revenue from the company’s sites.
Published Apr 27, 2011.
Read more: PC World via Yahoo! News
Microblogging and Lifestreaming in Libraries (The Tech Set®)
Microblogging and lifestreaming applications like Twitter, Tumblr, and Friend Feed are all around you and your users in everyday life. In ‘Microblogging and Lifestreaming in Libraries’, author Robin M. Hastings presents a practical primer to help any library transform these cutting-edge, budget-friendly services into highly effective professional tools. Written specifically for LIS professionals, Hastings’ start-to-finish guide explores the ins and outs of the most popular microblogging applications, and covers everything from selection to implementation to evaluation. You’ll find easy-to-follow technical tips for setting up feeds, linking to other sites and services, and searching, as well as best practices for community building, marketing, and promotion. Hastings provides a complete glossary for using important ‘Twitter Lingo’, as well as a guide to recommended print and web resources for further related reading. As you’ll find with each of the other nine ‘The Tech Set’® guides, the discussion is accessible to the novice who wants to learn the technology and how to implement it, as well as the seasoned pro charged with translating ‘best practice’ examples to the local setting and quantifying the results.
Microblogging and Lifestreaming in Libraries (The Tech Set®)